What’s a good ad? Is it the one that we love to watch often? Is it the one that is cute, cool and contemporary? Or is it the one that we love to talk about?
If ‘advertising’ is use of mass media to persuade consumers, I urge you to take the Maayaajaalam Quiz. Given below are the creative situations of a few ads - from very popular and very visible advertising that are currently on air. Try and figure out the brands these ads are for?
1. A housewife returns home, searches for her husband and goes around the house calling out his name – Sanju Sanju.
2. In a crowded station, as the train is about to leave, a TTE suddenly gets into a mood and starts dancing as the entire crowd watches him completely amused.
3. A man runs naked through the street and picks up clothes and stuff from shop to shop.
4. Dhoni gets down from his car and starts walking through the village and is greeted by everyone – each with a peculiar hairstyle.
5. Actress Hemamalini and her daughters talk about how they get good, safe and clean drinking water at their home.
6. Bridegroom cries as she leaves her family along with her new husband, sits in her car and the bridegroom switches her shoulder and she starts smiling and he switches her on again and she starts crying again.
7. People from all walks of life – shoppers, people standing in a cue, people at a fast food outlet, all keep swaying from side to side.
8. A young couple checks their new house and the husband, keen on impressing his wife, tries to ask the electrician there some technical questions to prove his competence only to find the electrician answer even more technically and the husband sheepishly agrees and leaves the place along with his wife.
9. A father sees her daughter off after marriage, waves at her and seeing her cry, starts making faces at her and makes her smile.
You would have seen these ads, and seen it many a times - especially with their heavy exposure during the IPL matches. You probably even like a few of them. But the question is, were you able to get the brand name right!
To help you, here are the answers.
1. Max New York Life Insurance
2. Good Day
3. The Mobile Store
4. Brylcreem
5. Kent Water Purifiers
6. Crabtree taps
7. Citi Card
8. Standard Electricals
9. Gitanjali Maya
So, how much did you score? If you scored low, what does it mean?
