Found
two contrasting news items in the business press last week. Two different news pertaining
to two different companies yet with one underlying theme – sheer stupidity!
The
first news item was about Blackberry’s, the clothing company. They have decided
to pull down their woman’s wear. No damn it, not in the sexual sense of the
phrase! But Blackberry’s have realized that its woman’s range – which is sold
in the same brand name as their men’s – is not doing well, and have decided to kill
its woman’s range and pull it off the market.
They
should have never launched their woman’s wear in the same name as their men’s
in the first place. Guess, I might be accused of being sexist and male
chauvinist but I am talking about the stupidity of their brand extension and in
their erroneous, and now proved fatalistic belief, in thinking the men and
woman’s wear can be sold with the same brand name. A stupidity that had
afflicted ColorPlus before with the same disastrous result. ColorPlus woman is
going down too. Women, pardon the pun please!
And
about the other news item, Cavinkare has decided to launch a new brand of confectionery called Funfills. No problem with that. Only that, it is to be
called Chinnis’ Funfills.
What
is Chinnis?
Yup,
masalas! A range of masalas – for the South Indian kitchens.
And
what is it now? Chinnis Funfills.
Excuse
me, but can someone tell me if they will ever buy Aachi Chocolates, MTR
Chicklets, Sakthi Lollipops, MDH Mints or Everest Éclairs?
So
why would anyone buy Chinnis Funfills? Except if you are part of Cavinkare’s marketing department; who then would have to take every goddamn
piece back from the market when it, and it will, fail and have to eat their own confectionery, their own words and their own stupid branding strategy.
