Not too long ago, all of us were talking about the Zoozoos - this blog and yours truly included, though not in the same way most others did.
Where are the Zoozoos now? Whatever happened to them?
The pug is back. Does that mean the Zoozoos are gone….forever? All this raises more questions than I can find answers.
>> The Zoozoos, I am told in an interview by someone at Vodafone, were brought in place of the pug coz they wanted to create something spectacular since the pug reminded people of Hutch and not as much Vodafone. Now, what caused this change? Why bring the pug back? To remind people of Hutch again?
>> First it was ‘Orange’ to ‘Pink’; then it was Hutch to Vodafone; later it was ‘Pug’ to ‘Zoozoos’; and now back to the ‘Pug’ again. So should we expect another change – ‘Vodafone’ back to ‘Hutch’?
>> Isn’t brand and brand communication all about consistency? If you keep creating colours and characters only to drop them the next quarter, are you not being consistent…….in being inconsistent?
>> If the Zoozoos created huge hype, hoopla and hysteria, why drop them? Does that mean Vodafone now realizes all the noise created was created for the Zoozoos and not as much for Vodafone? Did you notice, all of us were saying ‘Did you see the Zoozoo ad’ and not ‘Did you see the new Vodafone ad’ which is how it should have been in the first place?
Isn’t there a lesson for marketers in all this? There is; and it’s easy to figure out what it is. So easy that it doesn’t bear mention here.
