The Smile File

Who said marketing isn’t fun. Here are some gems I found rummaging through books, scanning the net, chatting up with colleagues and friends, and interacting with professionals, clients and others over the years. Some might make you smile, some might make you think and some might end up doing both. If any of the three happened to you, the quotes have done their job!

'Marketing is what you do when your product is no good'.

'There is only one boss. The customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else'.

'To err is human; to blame it on someone else shows management potential'.

'Price is what you pay. Value is what you get'.

'Doing business without advertising is like winking at a girl in the dark.
You know what you are doing, but no one else does'.

'People who read the tabloids deserve to be lied to'.

'Don't tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse'.

'What is the difference between unethical and ethical advertising?
Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public'.

'Well-managed brands live on - only bad brand managers die'.

'In this fast-paced world, today's popular brand could be tomorrow's trivia question'.

'A global brand-building strategy is, in reality, a local plan for every market'.