Regulars can recall my post on bridged positioning some time ago. If you can't recall it or haven't read it, check Archives 2006-05-07. I had listed a few bridged concepts then – integrated concepts that are both functional and psychological. I found a few more last week, courtesy the class of 2006 Amrita School of Business, Coimbatore.
Here is it...
Macho
Taste
Style
Enjoyment
Trust
Energy
Durability
Sexy
Sophistication
Adventure
Friday, October 27, 2006
Bridged Positioning: A game of bridge...again!
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1 comment:
I think the concept was interesting. Though the line between positioning and bridged positioning is thin, it still makes a difference
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