Retail Sense

A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming ‘Best Deals’.

Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. Its large sign was even more disturbing- ‘Lowest Prices’.

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door.

It read, ‘Main Entrance’!