Boeing recently launched a new brand of airplane – 787 Dreamliner – in its headquarters, Seattle. In an unprecedented move – for marketing in general and Boeing in particular – the launch event was broadcast live via webcast in nine languages across 45 countries.
In all, the 787 premiere potentially reached 100 million or more viewers, making it one of the largest corporate TV and Internet broadcasts in history.
To date, 47 customers worldwide have ordered 677 airplanes worth a staggering $110 billion making the Dreamliner the most successful commercial airplane launch in history.
What’s the big deal, you wonder.
The launch was meticulously designed to be on 8th July 2007.
So? You ask.
The 787 was launched on 7-8-07.
Ah marketing!
P.S: Americans use month first and then the date. Remember 9-11.
2 comments:
Sir,
"the power of the organization is derived from the power of the product"...Well we have lot of examples like Xerox, Coke etc..
What are your views on the power of the organization driving the product like the TATA's, Toyota's etc.. Taking the example of TATA's though they have failed in many areas, their products are still identified with the tag (TATA)...
Sujith.K
Hi,
I will try and pen my thoughts on this later. But in the interim you might want to read this: http://www.cim.co.uk/mediastore/Brand_eGuides/eGuide6.pdf
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