Some things certain marketers do just amaze me – that they were done at all! I can understand a strategy that’s poorly conceived or a tactic that goes horribly wrong. But self-inflicted stupidity is something that never ceases to amaze me.
For instance, if you travel north on TTK Road from Adyar Park, in Madras, you will find a hotel on the right just before Alwarpet junction. The hotel is named ‘One Way’!
What are they trying to say? That you can go in; but you won’t be able to come out???
But the winners in this game, without a shade of doubt, are the marketing wizards of the brand, Kaya Clinic. What did they do? Nothing. Just that they happen to be lead sponsors of a fantastic programme on Discovery Channel titled ‘Seconds to Disaster’.
Ladies and Gentlemen, here is exactly how the sponsorship sounds on the channel:
‘SECONDS TO DISASTER’ IS BROUGHT TO YOU BY KAYA CLINIC.
Now, what are the respected Indian Ivy League MBA’s running the brand trying to tell us? Entering Kaya Clinic is just seconds to disaster???
Shit Marketing!
1 comment:
Hi mr murthy,
I guess the average indian consumer isn't that dumb that he will try linking the name of the program with who is sponsoring the show.
How does it matter if the name of the program is disaster strikes " another way of looking at it would say,you aree seconds from disaster if you aren't thinking about kaya skin clinic for treatment"
different people,different point of views i guess
and i guess the ivy league has done their job when people like me and you are talking about the product even after the show is long over ! so maybe they have done their job and even more !ha
btw as far as i know,no matter wat a dhaba is named,people would still visit it and have a good meal if the food is good!and maybe just maybe the owner of the joint was smart enough to think that a respected gentleman named mr satish krishnamurthy would pass by and thinking of writing about his shop and would do his shop some good by talking about his shop !!!
smart people we have in india mr murthy !smart people like everyone else including you.
Post a Comment